Marketing your home
Incorrect pricing of your home is the most common mistake. If a house is priced too high, it will make comparable properties appear to be better valued and that may help sell your neighbours' home instead of yours. If your price is too low, you could end up sacrificing profit unnecessarily. Pricing a home to sell is an art that takes into account market movement, demand, the home’s condition and yes, its location.
We will then prioritise the right mix of traditional and online advertising utilising local, national and global websites taking advantage of a brand name that is international in scope to attract qualified buyers from around the corner and around the world. Through our practice of cooperative selling your home will be exposed to the network of agents as well as real estate professionals throughout the industry. The concept of cooperative selling markets your home to far more potential buyers in your area, increasing the number of qualified offers on your home and significantly shorter days on market.
Preparing your home
The second most common mistake homeowners make is not preparing their home for sale. When a buyer discovers poor maintenance it may lead them to wonder about other potential problems. Too much clutter, poor decorating choices or a sub-par curb appeal can also prevent a buyer from falling in love with your home.
The right estate agent
Hiring the wrong agent is another common mistake; inexperienced agents increase the chance of poor results. We have the experience of working in different market dynamics and can recommend the proper listing price for the current market. We can negotiate objectively on your behalf and help navigate you smoothly through a variety of logistical and legal obstacles.
Effective marketing is a third critical factor that often gets poorly executed. It begins with taking great photos of your home to emphasise its best features, not just document certain rooms. Proper staging of your home and depersonalising it will make a significant difference.
High quality Photographs
Brochure online and printed
Own property website
Online property search sites
Agent to agent referrals
Home staging advice
Attention to details
Finally, many homeowners make the mistake of failing to agree on important details of a sale before they get an offer. To prevent this from happening we will work with you in advance to determine things like your required net proceeds from the sale, your ideal closing date, chattels you will agree to and the compromises that you are prepared to make in order to close the deal.